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A new report shows housing and transportation are key factors that can keep young professionals from leaving Nebraska for opportunities elsewhere. Better pay is also near the top of the list.

To counter the brain drain happening across much of the Midwest, the City Of Omaha has launched a brain gain initiative, trying keep the state's young, professional talent in Nebraska.

Omaha Chamber of Commerce Director of Workforce Development Merrick Brtek said they did a survey to find out why young people are leaving.

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"One of the reasons was job opportunities - that they were seeking job opportunities elsewhere," said Brtek. "Maybe they had their first career role here and were looking to advance, and they found an advancement role in another state."

Brtek said the city is helping young professionals understand that many of the priorities they're looking for elsewhere, including those advancement opportunities, already exist in Nebraska.

She added that Omaha is working to address the things that could be better, like creating more access to reliable mass transit, availability of affordable housing and higher wages.

Brtek said economic development teams are also shifting their focus to the younger demographic, trying to dispel the perception that good opportunities don't exist in Nebraska.

"We're trying to spend time working with kiddos that are a little bit younger, maybe high school students or college students, to make sure they're aware of the opportunities that are available," said Brtek. "Not just in Omaha but in the state of Nebraska to keep talent here, as well."

Data from the U.S. Census Bureau show Nebraska has been consistency losing population for the last 15 years, though some larger communities are seeing growth, mostly immigrants relocating from other countries.